AI transformation for $10M–$100M service businesses
Increase EBITDAwithout adding headcount.
In 2–3 weeks, you’ll know exactly where AI can measurably increase EBITDA across your organization, how much each move is worth, and which one to build first.
Apply To Work With Us →Our experience spans…
01 — Where the business is today
Revenue keeps scaling. Margin doesn’t.
Margin is capped
Every new dollar of revenue seems to need another body. Sales grow. Profit doesn't.
Revenue leaks
When the team is busy, leads wait, follow-up slips, and churn shows up as a surprise in last month's numbers.
Leaders are in low-leverage work
Reporting, status checks, escalations, manual QA. Work a system could do, done by your highest-paid people.
AI feels risky, not ROI-positive
You're pitched tools and pilots. Few are mapped to your P&L. Most increase Opex without touching EBITDA.
You don’t need more effort from your team. You need to give them the tools and operating structure to 10x their output — without adding headcount.
02 — Why Compound
We care about one number: your EBITDA.
We don’t sell AI for AI’s sake. We focus on plays that remove cost, protect revenue, or create it — with a clear payback window on each. As those wins stack, you get more EBITDA from the same headcount and a simpler path to fund the next wave of improvements.
03 — The EBITDA Impact Map
One map. A year of EBITDA plays.
In 2–3 weeks, for a fixed investment, we answer one question: “Where can AI add 3+ EBITDA points in the next 12 months?”
- +A full map of how revenue is won, serviced, and reported
- +3–5 prioritized AI plays, each with a conservative EBITDA estimate
- +A 12-month execution plan your CFO can defend in a board meeting
- +If you want us to build the plays, we can — and your fixed investment becomes the down payment so we can start immediately
You keep the map whether or not we ever work together again.
04 — How the work runs
Three phases. You can stop after the first.
The EBITDA Impact Map
We sit inside the operation, map where money is made and lost, and hand back a board-ready document: the 3–5 AI plays that move your number, what each is worth, and the order to build them.
The Build
We implement the top plays inside your existing systems: sales, fulfillment, reporting, support. If we run over the agreed scope, we eat the overage.
The Run
We operate and expand the systems while your team runs the business. Every review ties back to the EBITDA targets we set together.
05 — Proof we build, not just advise
We don’t just map gaps. We close them.
500+
hours saved yearly for a sales manager
Built by Compound · Sales Ops
An AI sales-call coach
The system listens to every call, scores each one against your rubric and script, and surfaces the single biggest fix for each rep. Managers coach from a ranked list instead of raw recordings.
- +100% of calls scored — every rep, every week
- +#1 issue per rep, surfaced automatically
- +10–15 hours/week of manual review, gone
Time-saved range is an operating estimate based on typical manager review hours.
06 — What it’s worth
On $20M in revenue, three EBITDA points is $600K a year.
Per year, moving from 10% to 13% EBITDA on $20M.
Prioritized plays in your EBITDA Impact Map, ranked by impact and effort.
Month roadmap that will have your board asking when you're going to start.
This is an example, not a promise. The point of the Map is to find your number from inside your operation.
07 — Who runs Compound
We’ve sat in your seat. And we’ve shipped inside the Pentagon.
Cale Owen
CEO & Co-founder
Former CEO of a PE-backed portfolio of three service brands. Doubled revenue and 2.5x’d EBITDA. He’s been the operator with the board deck in his inbox and the margin target circled.
Samuel Esserman
CTO & Co-founder
Led one of the first large language model deployments inside the U.S. Air Force. Thousands of users, zero tolerance for failure. Previously shipped products used by millions at Audible.
08 — Start with the EBITDA Impact Map
Apply to see if the EBITDA Impact Map is a fit for your business.
On the first call, we’ll confirm fit, pressure-test where you think AI could move EBITDA, and tell you whether we believe there’s 3–5 points on the table. If there is, we’ll walk through the EBITDA Impact Map engagement and next steps. If not, we’ll tell you that, too.
The EBITDA Impact Map is a fixed $15,000 engagement. You keep the deliverables either way.
- +A full map of your operation — workflows, handoffs, and leaks
- +3–5 prioritized AI plays, each with an estimated EBITDA impact
- +A 12-month roadmap your CFO can defend in a board meeting
- +Back-half refund ($7,500) if we don't find three plays worth shipping
Five minutes to apply. If you’re a fit, you’ll book a call. If you’re not, we’ll tell you why — same day.