Your call recordings already show what each rep should fix.
Our SDR and BDR coaching turns them into a nightly note for every rep, then checks whether the fix shows up on their next calls.
Not another conversation intelligence tool. A system for changing how reps actually sell.
Start with a free call-grading audit. Send us 5 recorded calls (even one call is a fine start), and within 48 hours you’ll know the top 3 places your team is leaking meetings.
Read: How many SDR calls do your managers actually hear? →
Five minutes to apply. If you’re a fit, we’ll send instructions for sharing your calls. If you’re not, we’ll tell you why, same day.
01 — The problem
Dials are up. Meetings aren’t.
What this looks like in your world
You see it in every weekly pipeline review:
- +Activity looks fine. Dials, emails, and sequences are all on target.
- +Connect-to-meeting rate is flat, or slipping.
- +Show rates and AE-accepted meetings vary wildly from rep to rep.
Underneath the dashboard:
- +Managers review a small sample of calls, usually the ones someone flagged.
- +Every manager coaches to a different standard. The script lives in a doc nobody opens.
- +New SDRs and setters ramp on shadowing and guesswork, and your best reps’ habits never get written down.
- +The same objections lose the same meetings week after week, and nobody can say which ones.
The result: meetings that should have been booked never reach an AE’s calendar. It looks like a lead problem or a headcount problem. It’s a coaching-coverage problem.
Why the usual fixes don’t move pipeline
- Hire more SDRs. More dials and more payroll. The same conversion leaks get more volume.
- Buy a training program. A great two-day workshop, then the floor goes back to old habits within a month, because nobody checks the next 1,000 calls.
- Buy a conversation-intelligence tool. Now you have recordings and transcripts. Your managers still don’t have time to listen, and the dashboards don’t say what to coach.
- Push activity harder. More calls, same connect-to-meeting rate. The team gets busier, not better.
All of these skip the real issue: no consistent, enforced standard for what a good call sounds like, and no system that checks every call against it.
02 — What we do
Coaching, training, and the AI that makes them stick.
We’re not a training company that leaves after the workshop, and we’re not a software vendor that hands you a login. We coach your team, build the system that grades every call, and run it with you.
SDR training and BDR coaching
We build your team’s call rubric with your leaders, covering openers, discovery, objection handling, and the ask. Then we coach reps and managers against it. Coaching is tied to what the call data shows, not to whoever spoke up in the last 1:1.
Appointment setter training
For setter teams working inbound leads, outbound lists, or both: speed-to-lead habits, qualification, booking language, and the confirmation steps that protect show rate. New setters get a documented standard to ramp on, built from your best reps’ actual calls.
AI call grading
The system listens to every recorded call, scores each one against your rubric and script, and surfaces the single biggest fix for each rep. Managers coach from a ranked list instead of raw recordings. This is the same AI sales-call coach we build for our clients.
AI implementation for SDR teams
Beyond the coaching, we find and build the other AI plays a sales development team can use: automated speed-to-lead and follow-up, call summaries and CRM updates done automatically, and manager dashboards that show where meetings stall. The goal is more pipeline per rep without adding headcount, and every play is priced against what it’s worth in booked meetings and pipeline before we build it.
- +100% of calls scored, every rep, every week
- +#1 issue per rep, surfaced automatically
- +15–20 hours/week of manual review, gone*
*Time-saved range is an operating estimate based on typical manager review hours.
03 — How it works
Three steps. You can stop after the first.
The Call-Grading Audit
You send 5 recorded SDR or setter calls. Even one call is a fine start. We grade every one and hand back your top 3 leaks: where calls lose the meeting, how often it happens, and what to coach first.
The Build
We build your rubric with your sales leaders, set up AI call grading inside your existing call stack, and run the first coaching cycles with your managers and reps. Setter and SDR playbooks get rewritten from what the calls actually show.
The Run
Every call gets graded and every rep gets their #1 fix each week. We keep coaching, update the rubric as your offer and market change, and tie every quarterly review to the targets we set together: connect-to-meeting rate, show rate, and pipeline per rep.
04 — The free call-grading audit
5 calls. Top 3 leaks. 48 hours.
Before you buy anything, see what your calls are actually saying.
What you send
- +5 recorded SDR, BDR, or appointment-setter calls. Even one call is a fine start. A mix of booked and not-booked works best.
- +Your current script or talk track, if you have one.
- +The outcome you care about most: meetings booked, show rate, or AE-accepted meetings.
What you get back within 48 hours
- +Every call graded against a clear rubric
- +Your top 3 leaks: the moments where calls lose the meeting, ranked by how often they happen
- +A rep-level view of each rep’s #1 fix
- +A short read-out call to walk through it with your sales leadership
What it costs: nothing. You keep the audit whether or not we ever work together.
The 48-hour clock starts when we receive the recordings.
Get Your Free Call-Grading Audit →05 — Proof
We don’t just map gaps. We close them.
hours saved yearly for a sales manager. Built by Compound · Sales Ops.
of calls scored. Every rep, every week.
Who’s coaching your team
- +Cale Owen, CEO & Co-founder: started as a sales rep at Gym Launch and ended as CEO of a PE-backed portfolio of three brands. Coached more than 4,000 business owners.
- +Samuel Esserman, CTO & Co-founder: led one of the first large language model deployments inside the U.S. Air Force. Previously shipped products used by millions at Audible. He builds the call-grading systems.
06 — FAQ
Questions sales leaders ask us.
What’s the difference between SDR training and SDR coaching?
Training teaches a standard, usually in a workshop or course. Coaching checks every rep against that standard, week after week, and fixes what the calls show. Most programs stop at training. We do both, and AI call grading is how coaching reaches every call instead of a sample.
How does AI call grading work?
The system listens to each recorded call, scores it against a rubric we build with your sales leaders, and surfaces the single biggest fix for each rep. Managers get a ranked list of what to coach instead of hours of raw recordings. Your managers still do the coaching, just with better information.
Do you work with appointment setters as well as SDRs and BDRs?
Yes. Appointment setter training covers speed-to-lead, qualification, booking language, and confirmation steps that protect show rate, for inbound, outbound, or mixed setter teams. The same call grading applies to setter calls.
What do we need to send for the free call-grading audit?
Five recorded SDR, BDR, or setter calls, ideally a mix of booked and not-booked, plus your current script if you have one. Even one call is a fine start. Within 48 hours of receiving them, we send back every call graded and the top 3 leaks costing you meetings.
Will this replace our sales managers or our current tools?
No. It gives your managers back the hours they spend hunting for coachable moments, so they can actually coach. We build inside your existing call recording and CRM stack rather than asking you to rip anything out.
How do you handle our call recordings and customer data?
Recordings are used only to grade your calls, and access is limited to the people doing the work. Our CTO led one of the first LLM deployments inside the U.S. Air Force, so security and compliance are part of the design from day one.
More on how we deploy AI safely: security and compliance.
Related problems
Leads leaking through the funnel
Big pipeline, flat closed-won. Close the follow-through gaps without adding another salesperson.
Margin capped by headcount
Every new dollar of revenue seems to need another hire. AI can give you more EBITDA from the team you already have.
Security & SOC 2 blocking AI
You believe in the upside, but data privacy, SOC 2, and risk freeze every plan. We find the plays you can deploy safely.
Find out where your calls are losing meetings.
Send us 5 calls. In 48 hours you’ll have every call graded, your top 3 leaks, and the #1 fix for each rep. If there’s a bigger AI play hiding in your sales development motion, we’ll tell you. If there isn’t, we’ll tell you that, too.
Five minutes to apply. If you’re a fit, you’ll book a call. If you’re not, we’ll tell you why — same day.